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7 Reasons Why Your Website Is Not Getting You Enough Business

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Your website is the face of your business. It shouldn't be an afterthought or an alternative touchpoint for introverts. Remember that for the fast majority of your clients, your website will be all they know about your business. Don’t 'dress' your website in outdated styles or in something that doesn't properly express the value of what your selling. And it’s not just about looks. It’s about content, credibility and great user experience. 3 seconds - an inhale and an exhale. That’s all you get from a website visitor. That’s the amount of time you have to get a person on board — at least a little bit. At least enough to earn their second breath to make your case. Your website exists to attract, convince and convert. If you fail to impress, you've lost them! Every effort should be made to design and build a site that’s visually pleasing, easy to navigate and answers a customer’s question.

Not sure where to begin? Here are 7 reasons why your website is underperforming. 

1. Your design does not reflect the beauty or value of what your selling

The latest statistics suggest that it will take visitors 3 seconds to decide if they want to stay or move on. If you don't have an appealing online presence that properly represents your business  - you're doing yourself a disservice. If your website fails to impress/puts off a potential new customer, it may well be the last time that visitor considers doing business with you. 

2. Your website takes too long to load

This is where the 3-second rule applies too. Users who are frustrated by a slow-loading site are likely to "bounce" - that is, visit your website once, leave and never return. A short loading time is a great way to help users get where they're going faster i.e. increase usability - and happier visitors are more likely to convert. 

3. Your website navigation is confusing your visitors

Good website navigation is critical when it comes to distinguishing your brand. An organized and transparent structured site acts as a road map to direct visitors to what they're looking for. It is fundamental in encouraging visitors to stay, peruse your content and have a positive user experience, which subsequently leads to more sales and brand loyalty for your business.

4. Your website is missing a clear value proposition

Ever sat through a sales pitch or presentation and left the room with no idea what the speaker was selling? A value proposition is a short and clear statement explaining the value of your product, and the primary reason a prospect should buy from you. This statement should quickly allow a buyer to confirm they found what they are looking for, and motivate them to stay on your site.

5. There's no clear call-to-action

So visitors come to your site – now what? Every page should have some call-to-action, whether it’s inviting them to sign up for your newsletter, take a step closer to purchasing your product or service or contacting you for more information. Never leave people wondering what the next step should be.

6. Your website is not mobile-friendly

So visitors come to your site – now what? Every page should have some call-to-action, whether it’s inviting them to sign up for your newsletter, take a step closer to purchasing your product or service or contacting you for more information. Never leave people wondering what the next step should be.

7. People can't find you

So visitors come to your site – now what? Every page should have some call-to-action, whether it’s inviting them to sign up for your newsletter, take a step closer to purchasing your product or service or contacting you for more information. Never leave people wondering what the next step should be.

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